HydrogenPay: Designing The Landing Page That Onboarded 10,000+ Customers.
HydrogenPay
Financial Services
Landing Page Design
2 Weeks
Overview
Hydrogen, a new payments company under Access Corporation, needed a landing page to introduce two of its flagship merchant products (InstantPay and POS terminals) to the Nigerian market.
As part of my role at Pulse Marketing, I was responsible for designing a conversion-focused landing page for paid traffic with the goal of turn cold visitors into qualified leads, driving merchant onboarding and supporting the company’s target of acquiring 10,000+ signups at launch.
The Goal
The goal was to design a landing page that:
Communicates Hydrogen Pay’s value in seconds.
Matches the message from the ads.
Reduces friction for first-time visitors.
Drives one primary action, such as booking a demo or signing up.
Feels trustworthy, clear, and focused on conversion.
My Approach
I approached the project as part of a full paid traffic funnel, not just a standalone landing page. That meant thinking through the full journey from creative to click to conversion.
1. Define the audience
The page was designed for business owners and teams looking for a reliable payment solution. The content needed to speak to users who care about security, ease of use, and clarity.
2. Match the ad to the landing page
The ad and landing page had to feel connected. If the ad promises faster payments or better transaction control, the landing page should immediately reinforce that same message.
3. Build a clear hierarchy
The landing page was structured so users could understand the product quickly:
Hero section with a strong headline.
Supporting subheadline.
Clear CTA above the fold.
Trust indicators.
Benefits and use cases.
Final CTA.
4. Reduce Friction
Since paid traffic often includes cold visitors, I kept the layout focused and simple. I removed unnecessary distractions and made sure the page pushed users toward one main action..
Defining the Problem
Clarifying the Problem and Objectives
Core Challenge:
How might we create a compelling first touchpoint that explains Hydrogen’s new merchant solutions and gets merchants to sign up without prior brand familiarity?
Design Goals:
The design focused on clarity, hierarchy, and trust.
Strong hero section: The first screen needed to explain what Hydrogen Pay does and why it matters.
Conversion-focused CTA: The action button was placed early and repeated strategically.
Simple content flow: Each section built on the one before it, moving from awareness to trust to action.
Trust signals: Messaging and supporting content were used to reduce hesitation.
Clean layout: Visual spacing and typography helped the page feel more professional and easier to scan.
Ultimately, the goal was to drive merchant signups through a simplified experience and make the signup experience frictionless.
Funnel Structure
This is how the paid traffic sequence was planned:
Testing & Launch
Prototype Testing:
Shared with internal stakeholders and sales reps for review.
Simulated merchant signup flow using dummy data.
Refinements Based on Feedback:
Included only key form fields to minimize drop-offs.
Improved CTA contrast and sticky navigation on mobile.
Impact & Results
The landing page launched as Hydrogen’s first major digital touchpoint for merchants.
✅ 10,000+ merchant signups achieved shortly after launch.
✅ Reduced acquisition friction by simplifying the signup experience.
✅ Increased awareness of Hydrogen’s value proposition in a saturated market.
Source: TechCabal – HydrogenPay Acquires Over 10,000 Merchants
Reflection
Creating a landing page from scratch, especially for a brand-new fintech product, meant I had to think like both a designer and strategist. This project reinforced that:
Simplicity drives conversion.
Trust is earned through design choices, not just logos.
UX strategy is business strategy — and onboarding is often the real moment of truth.